BikeBiz Bicycle and cycling retail news
Ison Distribution has announced the appointment of Patrick Joscelyne in the new position of marketing manager and brand manager.
He returns to Ison after an eight-year absence and as part of his role, he will take over the brand management of Surly, a brand with which he has a wealth of experience having helped develop it during his previous stint with Ison.
Following the announcement, Joscelyne says: “Although I’m hugely excited to get back into the Surly wheelhouse it is a bittersweet moment after the untimely passing of my friend Duncan.
“I am proud to be taking hold of the bars and continuing the Surly mission – a brand I have always admired”.
His passion for all things Surly is evident not just in his personal bike fleet but also his continued support of the brand’s inappropriately sized/tyred bikes and a drive for all things adventurous on two wheels.
As marketing manager for Ison, he takes his extensive expertise and insight from 15 years of senior media roles, first Future Publishing and more recently as off.road.cc publisher for Fat Digital.
Lloyd Townsend, MD of Ison, added: “As a multi-brand distributor with both our own and third-party brands, Patrick’s knowledge and experience will be of significant help in increasing our brand awareness, and launching of new brands be it online, in print or in a muddy field.”
Joscelyne’s knowledge and contacts within the UK Cycling Industry will be useful for the Ison team and the brands that it distributes.
Bryan Harris, commercial manager at Ison, commented: “It’s great to have Patrick return to Ison.
“He has proven expertise in developing brands, dealer relationships and offering technical support having previously worked in depth with many of QBP’s brands making him perfect to dive back into the Surly world.”
Joscelyne will be working alongside Ison’s brand managers, marketing team and dealer base to drive growth and visibility.
He concluded: “I’m excited to be back with Ison and a team of people I know and respect.
“There’s a lot to get my teeth into immediately and there’s more exciting things on the horizon”.
For more information, call Ison on: 01353 662 662 or email: sales@ison-distribution.com.
Joscelyne can be reached on: 07590 368523 and: Pat.J@ison-distribution.com.
