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Fusion Media has been appointed as the retained public affairs agency for The Bikeability Trust.
This partnership will see Fusion Media provide strategic advice, policy guidance, and parliamentary engagement.
The collaboration between Fusion Media and The Bikeability Trust began with a successful initiative during Cycle to School Week, where Fusion secured the participation of a number of Members of Parliament (MPs) for school visits to see Bikeability training in action.
This initiative helped showcase the importance of cycling education to MPs (particularly for those newly elected) and demonstrated Bikeability’s impact on encouraging young people to cycle safely and confidently.
Emily Cherry, chief executive of the Bikeability Trust, said: ‘’Through our fundraising efforts, we’re excited to be investing in our policy and public affairs work through a partnership with Fusion Media.
“They bring a wealth of knowledge and experience in both politics and the active travel space, and we’ve already delivered some fantastic work together.
‘’We want as many people as possible to experience the multiple benefits of Bikeability training, and we’re working hard to showcase the wider societal impact that it can have on health, road safety and skills.’’
The appointment comes at a pivotal time for Fusion Media, which is undergoing a rapid expansion of its public affairs department.
As part of this growth, Fusion has welcomed Mathew Porter as public affairs account executive.
Porter takes with him experience from both the cycling industry and parliament.
His addition to the team underscores Fusion Media’s commitment to strengthening its capacity to deliver impactful public affairs strategies for clients.
Jack Mayorcas, public affairs lead at Fusion Media, added:‘‘‘This is an exciting time for Fusion Media as we deepen our expertise and broaden our reach in the public affairs landscape.
“With a new Government in place and growing momentum around active travel, we are well-positioned to help shape the future of transport policy, and make cycling, walking and wheeling more accessible for everyone.’’
